Service design

Service design links the objectives of your business operations to customer understanding and user experience.

What is service design?

Service design can be used to come up with new service models and improve the existing ones. A well-designed service creates better results, that it is also reflected in user satisfaction and increased recommendations.

Google’s Design Sprint is an efficient tool for kick-starting a new service or improving an existing one using the methods of service design. Download the information package on the Design Sprint and read some tips and examples for getting started.

  • Genuine feedback from people who use your service
  • Designing services for actual needs
  • Multisectoral design team understands the big picture
  • More ideas are created in cooperation with users
  • A successful user experience increases value and is reflected in the results
  • Satisfied customers will recommend your service
  • You will save time, money and person workdays using early-stage testing
redandblue’s service design services:
  • Service concept design
  • MVP and user testing
  • User surveys
  • User interviews
  • Series of Design Sprint workshops
User experience is key

When looking at any service or product from an online service to running shoes, user experience is the crucial point from the perspective of the business operations. Today, an effortless user experience is a company’s most important competitive advantage as in the end, people want to get things done. That is why you should pay attention to the solutions you offer to different kinds of needs.

Focus on the end user

Service design isn’t an individual process or method. It is more of a set of tools or a collection of methods used to map the user needs and improve the user experience.

When a product, service or business process is reviewed using the methods of service design, the focus is on the end user. The needs of the end user are mapped, for instance, using shadowing, observation, user testing or interviewing the representatives of the target group. These methods aim at finding different points of contact where the experience can be improved or possible obstacles removed from the way of a great user experience or purchase decision.

Customer understanding as the starting point of the service design process

The end user knows your product and service best. Customer understanding helps create services and products that meet a demand and improve users’ everyday life. Design relying on customer understanding acts as the starting point of the service design process that is used to ensure a successful result and an effortless and intuitive user experience. In redandblue’s service design process, customer understanding is collected through surveys, interviews and data.

Quick testing at the core of service design

In order to design a product or service for a real need, it’s recommended to test it in good time using the methods of service design, for instance user testing or interviews.

Analysing the suitability of the product at an early stage saves both time and money. It helps you understand the direction in which the product should be developed and the functionalities that work. Sometimes it may also be understood that the product as such is not of interest to the goal target group and that the focus has to be significantly shifted. The methods of service design can also be applied if you want to find a new direction for a service or process that has been in use for a long time.

Design Sprint solves difficult issues in just one week

The idea behind the Design Sprint is to use an entire week on solving a certain business challenge together with the core team of the company. This method may be applied to productisation, brand strategy, renewing a website or concepting a digital product – regardless of the sector.

During the Sprint, experts are interviewed from different disciples and an MVP (minimum viable product) is created in close cooperation with the client. The product undergoes user testing with target group representatives.

Contact us

Petteri Laamo


+358 (0)40 194 4421