The Finnish Psoriasis Association brand and website renewal

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The Finnish Psoriasis Association works to support people affected by psoriasis and psoriatic arthritis in Finland and to promote their interests. Founded in 1975, the Finnish Psoriasis Association acts as the central organisation for 45 local psoriasis associations around the country and has a membership of over 13 000.

We designed a new brand identity for the association. The work consisted of new logo, a PowerPoint template, stationary and visual concept. Photography were taken by Johannes Romppainen & Risto Törrö from Duotone agency.

 

The Psoriasis Association’s online service psori.fi was renewed to serve members of the association, to provide information on the illness and to acquire new members. The site also serves 44 members of the Psoriasis Federation, all of which have their own pages, events and news. Membership organizations can also viewed and searched on a map view. The event calendar has been built to show recurring events such as gym and swimming. The site also has social media integrations and a large blog section as well as three language versions.