Duuers – Service design and brand construction

Starting point

Quotes are a necessary evil. You have to write quotes, and quotes have to lead to sales, but drawing them up often ends up getting buried under all other work. That’s why entrepreneurs often write quotes during evenings and at weekends.

There are no sensible tools available for drawing up quotes. Often, an entrepreneur opens up an old Word or Excel form and starts to update a quote on an old template. At times, they have to look for previous quotes from which they copy text to the new quote. And as the size of the document increases, there is also more room for human errors. In addition, not all entrepreneurs have a great understanding of jurisdiction and their rights and obligations, which means that sometimes quotes leave the entrepreneur in an unfavourable position.

Brief

By monitoring entrepreneurs, we discovered that they’re struggling with drawing up quotes. The idea was to create a software service that will help them write solid quotes quickly.

redandblue’s role

We decided to start a week-long Design Spring during which we designed the first MVP of the product’s critical functions and tested the product with end users. We created the first functional demo in close collaboration with the client. We noticed that the product had a clear market potential.

After the Sprint, we create a graphic look for the Duuers company and the product as well as finalised the product’s user experience, utilising the principles of agile design. The product is developed further in continuous cooperation.

·       Leading the Design Sprint

·       Concept design

·       Service design

·       Interface design

·       Visual interface

·       User surveys

·       Brand development

·       Graphic look and image concepts

·       Copywriting