redandblue was responsible for the brand renewal of electrical contractor Laiho Group. We designed the group’s new visual identity and WordPress website. We were responsible for the group’s image concept and photography and we also wrote the text content of the website.
At the start of the project, we crystallised together with the client the group’s communications strategy and created a visual identity that reflects the new strategy. The visual identity makes Laiho’s communications more uniform and promotes achieving the company’s goals with its recognisability.