Process and outcome
The project was started with a concise Brand Sprint lasting one day where we together with the client defined the brand’s values, target groups, personality, tone of voice, distillation and analysed the competitors.
The outcome of the Brand Sprint was a short brand guide that crystallised the essence of the brand. Based on this, we started to design the visual identity of Wowanders.
Based on research, photographs of beaches evoke wanderlust best even among people who do not particularly like beach vacations. That’s why the colour scheme of the visual identity included the colours of the sea, sand and sun. The location symbol was included in the logo to describe the most important feature of the application, or automatically collecting the travel route and locations. The photograph collection was made happy, fresh and light.