Wowanders – Visual design and application design

Hero image

Starting point

Wowanders is a Finnish start-up that aims to change the way people share travel recommendations with their friends. The Wowanders application automatically collects travel data using GPS and a photo gallery and suggests places to add in the travel diary based on these entries.


When Wowanders contacted redandblue, they had the application’s name ready together with a demo version of the application. However, they had not paid special attention to brand construction yet. Our job was to find the brand edge and tone of voice as well as to design the graphic look and the application’s UI elements based on these.

The project included

  • Brand Sprint
  • Logo and visual identity design
  • Image concept
  • Application’s UI and visual identity design

Process and outcome

The project was started with a concise Brand Sprint lasting one day where we together with the client defined the brand’s values, target groups, personality, tone of voice, distillation and analysed the competitors.

The outcome of the Brand Sprint was a short brand guide that crystallised the essence of the brand. Based on this, we started to design the visual identity of Wowanders.

Based on research, photographs of beaches evoke wanderlust best even among people who do not particularly like beach vacations. That’s why the colour scheme of the visual identity included the colours of the sea, sand and sun. The location symbol was included in the logo to describe the most important feature of the application, or automatically collecting the travel route and locations. The photograph collection was made happy, fresh and light.