Service

Digital graphic guidelines

A modern brand is an active participant that appears across multiple channels and is interacted with on various devices. Effective brand management requires quick responsiveness and clear change management. Creating brand guidelines on a web-editable platform is a contemporary approach.

Why make graphic guidelines digital?

A digital graphic guideline is a customisable template that you can update online anytime.
No external parties or suppliers are needed for updates.
The guideline includes an easily scannable and navigable table of contents.
All brand-related information is available at a single web address, avoiding multiple versions of the guidelines.
Ability to upload logos, images, and other files directly to the site.
Easy to share with different stakeholders: only one web address is needed.
Capability to display animations, videos, and other moving images.
Unlimited scope – a digital guideline is not restricted by a specific number of pages.
A sustainable technical solution – the same platform can be maintained even if the brand identity changes.

We can convert your existing guidelines into a digital format. We also assist with designing and implementing brand identities, as well as refreshing them. A detailed description of the process can be found on our service page.

Feel free to get in touch and let’s discuss further!

Case Ami foundation

The project began with a brand workshop, through which we defined Ami-säätiö’s position in the field of foundations. After defining the position, we designed a striking identity for Amin that stands out and communicates Amin’s brand visually. For the visual concept, we opted to create abstract images that aim to evoke thoughts and emotions in the viewer, rather than depicting specific situations or objects.

We compiled the brand identity into a digital graphic guideline that is easy to update and maintain. We also created a WordPress website for Amin, which serves primarily as a tool for communicating assistance.

See the full case

Explore Ami foundation’s Digital graphic guidelines

Case Visign

Visign creates 3D visualisations for selling and renting apartments and other spaces. Redandblue carried out a brand refresh for Visign, which included designing the logo, colour palette, typography, and visual concept. Custom icons were also created for Visign, and the brand identity was documented as a digital graphic style guide.

Explore Visign’s Digital graphic guidelines