LinkedIn advertising

LinkedIn advertising – Reach professionals

LinkedIn advertising is an effective way to target B2B decision-makers and other precisely targeted professionals. Advertising on LinkedIn is particularly suitable for B2B companies, recruitment, and thought leadership.

At Redandblue, we have years of experience in planning, building, optimising, and analysing LinkedIn marketing campaigns. We are familiar with the most effective LinkedIn marketing strategies and best practices. Our clients include B2B and B2C companies, e-commerce businesses, municipalities, as well as foundations and other non-profit organisations.

If needed, we can also assist with setting up LinkedIn accounts and advertising accounts.

Check out our other growth marketing services and social media marketing services.

LinkedIn is the leading platform for professionals

LinkedIn is a social network for professionals that facilitates interaction, professional development, and job search across various fields. It is particularly useful for those looking to build and maintain professional relationships and stay updated on industry news and trends.

In 2022, LinkedIn had over 1.6 million users in Finland. When it comes to reaching top executives, LinkedIn is by far the most effective social media channel.

Achieving free, organic visibility on LinkedIn is challenging, so advertising is a sensible and effective option for achieving your goals.

Targeting on LinkedIn

The effectiveness of LinkedIn advertising is based on highly precise targeting. By combining different targeting options, you can create very specific target audiences that align with your goals. The minimum audience size on LinkedIn is 300 individuals, allowing you to target even very specific groups if desired.

LinkedIn advertising can be targeted based on attributes such as:

• Job title
• Skills (user-defined skills)
• Industry
• Seniority
• Company name
• Company size

Additionally, audiences can be built manually from users who have visited your website or LinkedIn page (retargeting) or from email lists. You can also create similar (lookalike) broader audiences from these groups.

Cost of LinkedIn advertising

LinkedIn advertising costs are often somewhat higher compared to other social media platforms. However, prices have clearly decreased in recent years. There is also considerable variation in costs depending on factors such as industry or the seniority of the target audience.

Although advertising on LinkedIn can be more expensive than on other advertising platforms, the professional audience reached is often more valuable for lead generation. This makes LinkedIn an attractive option for those seeking high-quality, business-critical leads or aiming to increase brand awareness within a specific target group.

LinkedIn advertising formats

LinkedIn offers a variety of advertising formats tailored to different objectives:

• Sponsored content: Posts appear in users’ regular feed, similar to organic content but promoted.
• Video ads: Sponsored video posts that show up in users’ feeds, offering dynamic visual engagement.
• Carousel ads: 2-10 swipeable images with links to landing pages below each image, useful for showcasing multiple products or services.
• Document ads: Sponsored posts featuring a document as the primary content, ideal for sharing detailed information.
• Text ads: Small ads displayed at the top or side of the LinkedIn desktop version, offering lower visibility and effectiveness but at a more affordable cost.
• Lead Gen forms: Ads that include a form to collect leads or grow an email list, particularly effective for lead generation.
• Event ads: Posts promoting events that appear in users’ feeds, useful for increasing event attendance.
• Dynamic spotlight ads: Ads appearing at the top of the LinkedIn desktop version, potentially personalised with the recipient’s own details.
• Message and conversation ads: Text ads that appear directly in users’ chat inboxes. Note: These ads are not available for advertising in the EU.

Why choose us as your LinkedIn advertising partner?

✓ Experience: Extensive experience in LinkedIn advertising and its best practices.
✓ Transparency: We continuously monitor and analyse results, planning actions based on our findings.
✓ Results: We have achieved significant growth in traffic, conversions, and leads for numerous clients.

Contact us today and we’ll get in touch with you soon.

Contact us

Paavo Virta

Head of Growth Marketing, Partner

Phone +358 40 530 1233

Email paavo@redandblue.fi

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