Service

Branding and corporate identity

We bring to light what makes your organisation interesting and unique. A strong corporate identity reflects the company's strategy – it shows what the company believes in, what it does, and why. A good corporate identity is recognizable, memorable, and stands out positively from the competition.

Contact us

We are here to help you create an impactful brand.

Petteri Laamo

Head of Design, Co-Founder

Petteri is one of redandblue's founders and an experienced designer

Phone: +358 40 194 4421

Brand and design as part of identity

Branding and design encompass much more than just designing a logo and slogan. A brand is made up of the perceptions and values that people associate with your company. These associations exist whether the brand has been intentionally designed and refined or not. We help your brand shine across all channels.

A brand creates differentiation

A well-managed brand stands out, is memorable, communicates the right messages, and at its best, elevates the organisation to a new level. But how do you start a branding project? Will the project take a long time? Who should be involved in the process? Can decisions be made easily?

A good brand strategy communicates effectively what your company stands for and creates a dialogue between you and your customers. A brand refresh doesn’t have to be a heavy project; it can be planned efficiently, for example, through a series of brand sprint workshops.

A workshop series for creating a brand

Brand sprint

A brand sprint is a tool that helps clarify the core of the brand and shape key messages in a guided and concise manner. It brings out the true nature of the organisation and communicates it in an engaging way.

A brand sprint is an intensive workshop series aimed at crystallising the core of an organisation and providing the foundation for a visual identity design project.

The process utilises a method developed by Google, which has been used by Google for years to coach its investment firms.

A brand sprint is an effective and thorough way to kick-start a corporate identity redesign project. The method’s advantages include efficiency and well-managed decision-making.

With this process, the foundational elements of brand building can be refined in less than a week. All participants are engaged, and by the end of the week, the team has a clear understanding of the organisation’s brand core.

The workshop series is held over four preferably consecutive days to allow the committed team to work intensively and dedicatedly in a focused manner. Each workshop day starts in the morning and lasts for about half a day.

It is beneficial to include all individuals involved in decision-making. For Redandblue, the team will consist of the workshop facilitator and potentially another designer.

Guest experts on the topic can also be invited to the workshops.

After the sprint, the entire team has a clear vision of what the brand should communicate and what the essence of the brand is. Traditionally, aspects such as the mission, vision, and values are distilled with a modern twist.

Thanks to the sprint, it is easy to transition to the actual design phase, as all parties have a shared understanding of the brand’s core.

Corporate identity design


A good corporate identity reflects the company’s strategy—it shows what the company believes in, what it does, and why. A strong corporate identity is recognisable, memorable, and stands out favourably against competitors.

Building blocks of corporate identity
  • Logo design
  • Typography and colour palette
  • Visual concept design
  • Illustration and photography services

Service design as part of the process

Service design is not a single process or method, but rather a toolbox or collection of methods used to map user needs and improve the user experience.

When examining a product, service, or business process through the lens of service design, the focus is on the end user. The needs of the end user are mapped through techniques such as shadowing, observing, user testing, or interviewing representatives of the target group. These methods aim to identify various touchpoints where the experience can be enhanced and to remove potential obstacles to a good user experience or purchasing decision.

At the core is the end user, the person

The end user knows your product or service best. By understanding the customer, products and services can be created that meet demand and improve users’ everyday lives. Design based on customer understanding serves as the starting point for the service design process, ensuring a successful outcome and a seamless and intuitive user experience. In Redandblue’s service design process, customer understanding is gathered through research, interviews, and data.

Brand implementation

Graphic design

Provide people with touchpoints that reflect your brand across every channel. Graphic design includes creating materials based on your existing corporate identity.

Examples of materials we design include

  • Business cards
  • Letterhead
  • Brochures and guides
  • PowerPoint and Word templates
  • Social media images
  • Roll-ups
Branding and corporate identity

Explore our work

See all cases

  • Ami Foundation’s new brand and web service

    Ami Foundation The purpose of the Ami Foundation is to enhance the competitiveness of the Helsinki region, improve the conditions for success in working life and its changes for organisations and individuals in the region, and boost the …
See all cases
Branding project and corporate identity design

Interested? Contact us

Petteri Laamo

Head of Design, Co-Founder
Phone +358 40 194 4421
Email petteri@redandblue.fi

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