Service

Web service conceptualisation and definition

Conceptualising and defining a web service can be a concise and effective project. We assist in defining and conceptualising your web service redesign, from needs assessment to interface prototypes.

datan visualisointi

Questions about conceptualisation?

Petri Siltala

Director, Sales & Finance

Phone: +358 41 506 2462

Web service conceptualisation—what is it?

Concepting a web service is a critical phase in the development process of a digital service, where the fundamental idea, goals, user groups, and key functions of the service are defined. This phase lays the foundation for the entire development project and ensures that the final service meets user needs and business objectives. Concepting helps visualise the structure, functionalities, and user interface of the service before the actual development work begins.

Why choose Redandblue as your partner for web service concepting?

  • Reliable partner

    We have broad expertise in digital services across various industries and understand the importance of aligning user experience, business goals, and technical requirements.

  • Experienced professionals

    Our team consists of industry experts with in-depth knowledge and extensive experience in designing and implementing web services.

  • Human-centred approach

    We design with a human-centred approach, delving into users’ needs and motivations. We always focus on user experience to ensure that the final result is both functional and enjoyable to use.

  • Innovative solutions

    We utilise the latest technologies and methods to provide our clients with modern and efficient solutions.

Concept design and workshops in the spirit of Design sprint

Redandblue’s approach to web service concept design is rooted in the Design Sprint methodology, a nimble and effective way to rapidly develop and test ideas. Our workshops follow these key phases:

  1. Understand: Identify challenges and set clear objectives.
  2. Define: Determine key questions and essential functions.
  3. Ideate: Generate ideas and solutions collaboratively with the client.
  4. Prototype: Generate quick prototypes to test ideas.
  5. Test: Evaluate prototypes with real users and gather feedback.

This process ensures that we achieve tangible results quickly and can make necessary adjustments in a timely manner.

Defining a web service as part of concept design

During the concept design process, we precisely define the web service’s functionality and user flows. This phase includes:

  • User personas: Identifying different user groups and their specific needs.
  • User flows: Designing the pathways users will take within the service.
  • Functionalities: Listing the necessary functions and features required.
  • Technical requirements: Outlining preliminary technical solutions and integrations.

Accurate definition helps ensure that all project participants have a shared understanding of the goals and requirements. The client can use the new concept and definition as a basis for technical implementation tenders, making it easier to receive comparable offers with clearly described requirements.

Web service conceptualisation with Redandblue

Service packages

Redandblue’s Web Service Concept Design Service Packages offer a comprehensive and user-centred approach to planning your web service. Below, explore two clearly defined concept design packages along with their descriptions and work estimates.
Pricing according to agreement. Please request a quote.

Concept Design Lite Package

The project begins with a joint kick-off session where we review the project’s practices, define its goals, and set the timeline.

  • Workshop 1: Needs and Goals
  • Workshop 2: Visitor Paths and Site Map
  • Workshop 3: Technical Requirements
    (Additional workshops available if needed)

This includes the preparation, facilitation, and debriefing of the workshops, with two experts from Redandblue participating.

  • Definition of user personas and user paths
  • Definition of functionalities and technical requirements
  • Iterative process involving feedback collection and necessary adjustments
  • Final concept and needs definition approval by the client

Creation of a comprehensive document detailing the concept and definitions, along with a final project report. The documentation can be used for tendering the website overhaul or as a basis for developing an existing platform.

Estimated work hours:

  • Kick-off (1h) and project preparation – 1 hour
  • Workshops (2h x 3) – 3 hours
  • Conceptualisation, definition work, and documentation – 1-2 hours

VAT applicable based on current rates.

Concept Design Proto Package

Similar to the Lite package, this initial session reviews project practices, defines goals, and sets the timeline.

  • Workshop 1: Needs and Goals
  • Workshop 2: Visitor Paths and Site Map
  • Workshop 3: User Research: Test and Iterate with Real Users
  • Workshop 4: Technical Requirements
  • (Additional workshops available if needed)

This includes preparation, facilitation, and debriefing of the workshops, with 2-3 experts from Redandblue participating. The third workshop focuses on usability testing with real end users, facilitated by Redandblue, while the client recruits the users.

  • Definition of user personas and user paths
  • Definition of functionalities and technical requirements
  • Design of UI prototypes in Figma, transparently showing mobile and desktop views
  • Iterative process with feedback collection and necessary adjustments
  • Final approval of plans by the client

Creation of a comprehensive concept and definition document, along with a final project report. Production of an initial UI prototype in Figma, showing the designed website’s structure and functionalities. Wireframe prototypes serve as a great tool for discussion and iteration before starting detailed design and development.

Estimated work hours:

  • Kick-off (1h) and project preparation – 1 hour
  • Workshops (3h x 4 pcs) – 5-6 hours
  • Conceptualisation, definition work, and documentation – 1-2 hours
  • UI prototypes (max 5-8 views of the website) – 3 hours

VAT applicable based on current rates. Additional views for the prototype are priced separately.

Let’s begin your journey towards a functional and user-friendly web service together!

Contact us

Petri Siltala

Director, Sales & Finance
Phone +358 41 506 2462
Email petri@redandblue.fi

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Client testimonial

  • Katri Soramäki

    Executive Director, Grafia ry

    “Working with Redandblue has been remarkably smooth despite the site’s complexity. They made even complex issues approachable and were always ready to assist with minor uncertainties. Redandblue’s efficient workflow helped us reconsider necessary features and find better ways to accomplish tasks. The process progressed excellently on schedule, and working with Redandblue has been truly seamless. Thanks to the excellent Redandblue team, we have been very satisfied!”
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