Service

Search Engine Optimisation (SEO)

Successful online services are often backed by search engine optimisation (SEO), which effectively reaches target audiences and drives growth.

Search Engine Optimisation (SEO) drives organic growth

Successful online services are often supported by search engine optimisation and content development, which effectively target audiences and build sustainable, organic growth. With SEO, you can improve your site’s ranking in search results and reach potential customers right when they are looking for the services or products you offer.

Our growth marketing experts provide services for:

  • Keyword research
  • SEO and content planning
  • Measuring organic traffic and optimisation
  • SEO and content development

Leave a contact request, and we will get in touch with you soon.

Questions?

Why is search engine optimisation important?

  • 68 % of online traffic starts with a search engine.
  • 53,3 % of all website traffic comes from organic search results.
  • Only 0,63 % of Google searchers click on results from beyond the first page, i.e., outside the top 10 rankings.
  • Organic traffic generates twice as much revenue for B2B companies compared to any other channel.
  • Organic search drives over 1000 % more traffic compared to organic social media.

(Sources: Brightedge research, Ahrefs & Wolfgang Digital)

What is search engine optimisation, SEO?

Search Engine Optimisation (SEO) involves actions taken to improve the ranking of web pages in organic (unpaid) search results on search engines. The goal is to position one or more web pages as high as possible in search results when users search for information related to the site’s keywords. This helps increase organic traffic, which is traffic that doesn’t require payment for clicks.

SEO and keyword research

Keyword research is one of the most crucial steps in search engine optimisation, as without a detailed analysis of important keywords, significant time may be wasted on content work that doesn’t yield results. The best keywords and search themes can be explored using various tools such as Semrush, Ubersuggest, and Google Keyword Planner.

These tools help identify popular and relevant keywords for your operations. Based on this data, it is advisable to create a content plan. This plan essentially outlines which keywords to use for each page, the current status of existing content, and what content needs to be produced and optimised.

Different aspects of SEO

Search engine optimisation involves various strategies and techniques aimed at improving a website’s visibility in search engines. SEO can be divided into three main areas:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Let’s briefly review these areas. They include keyword research and optimisation, improving the technical structure and site speed, optimising content for search engines, acquiring quality and relevant backlinks, and utilising social media.

On-page SEO refers to the practices aimed at optimising content within the website itself. Key elements include:

    • Title tag

    • Main heading (H1)

    • Subheadings (H2 and other heading levels)

    • Text content

    • URL

    • Meta description

    • Image details

    • Internal linking

Off-page SEO is often considered the most challenging aspect of SEO because it involves factors outside of your own website, which are harder to control. Key elements include:

    • Domain authority

    • Incoming links

    • Anchor text of links

Technical SEO pertains to the technical aspects of your website and includes:

    • Discoverability

    • Site speed

    • Structure and navigation

    • Hierarchy

    • User experience and core web vitals

    • Redirects

    • Accessibility

    • Mobile-friendliness

    • Security

Google and other search engines

Often, when discussing search engine visibility and optimisation, the focus is on Google and building Google visibility. There is a clear reason for this – Google holds a 93.45% market share of all search engines in Finland (July 2023, source: Statcounter).

Although Google’s share has slightly decreased by 1-2 percentage points on desktops (87.28%) and mobile devices (96.35%), it remains by far the most popular search engine and has been for years. Therefore, the development of visibility is often referred to as enhancing Google visibility.

How to implement SEO in practice?

The practical implementation of search engine optimisation can vary depending on the needs and resources of a website. Here are a few general practices for implementing SEO:

Find and analyse keywords related to your site’s topic. Use keyword tools like Google Keyword Planner or other available tools to identify popular and relevant keywords. Strategically place these keywords in your website content, headings, meta tags, and URLs.

Produce unique, informative, and high-quality content that answers users’ questions and needs. Search engines value user-centric content that provides added value. Optimise your content by naturally incorporating relevant keywords, but avoid keyword stuffing.

Check your website’s technical structure to ensure it is search engine-friendly. Optimise your site’s loading speed, ensure URLs are clear and descriptive, use appropriate meta tags, and make sure your site is mobile-optimised.

Aim to acquire high-quality and relevant links from other websites. This can improve your site’s reputation in the eyes of search engines and help you rank higher in search results. You can pursue links through content marketing, guest blogging, or influencer collaborations.

Be active on social media and share your content to gain more visibility and links. Social media signals can also impact your site’s search engine ranking.

Use tracking and analytics tools like Google Analytics to monitor your site’s performance, traffic, and search engine rankings. Analyse results and make necessary adjustments to your strategy to further optimise results.

It is important to note that SEO is an ongoing process. Search engine algorithms change, and the competitive landscape may vary, so it is crucial to regularly update and improve your optimisation strategy.

Why choose us as your SEO partner?





✓ Experience: Extensive knowledge of search engines and expertise in organically improving site rankings.

✓ Transparency: We continuously monitor and analyse results, designing actions based on these insights.

✓ Results: We have significantly increased the organic visibility and traffic for many of our clients.

Leave a contact request, and we will get in touch with you soon.

Search Engine Optimisation

Contact us

Paavo Virta

Paavo Virta

Head of Growth Marketing, Partner
Phone +358 40 530 1233
Email paavo@redandblue.fi

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