Service

Social media marketing

Social Media Marketing – Influence and engage your target audience and grow your visibility cost-effectively.

Cost-effective growth through social media

Social media marketing is a digital marketing discipline that utilises various social media platforms to enhance a company’s or organisation’s visibility and engagement. The goal is to highlight content that interests the target audience, increase engagement, and lead to sales growth or other desired actions, such as spreading information. Successful social media marketing requires targeted campaigns, continuous monitoring, and analytics.

At Redandblue, we have years of experience in designing, building, optimising, and analysing social media marketing strategies. We can recommend the right channels and understand the most effective marketing techniques. Our clients include B2B and B2C companies, online stores, municipalities, as well as foundations and other non-profit organisations.

Also, check out our other growth marketing services.

Why social media marketing is worth it?

Social media channels offer enormous potential for businesses to reach key consumers at various stages of the buying journey. Social media advertising is often more cost-effective than traditional channels like television or print. Companies can set a budget and pay only for results, such as clicks or conversions. The desired audience is easy to reach because social media is used voluntarily.

The power of social media marketing lies in its targeting. Advertising is most effective when it is directed at the right, precisely defined audience. Successful social media marketing requires a good understanding of the target audience. When you know who you want to reach and on which channels, you can build cost-effective advertising. Social media marketing is suitable for both B2B and B2C companies.

In social media marketing channels, ads can be targeted in several ways:

  • Interests: Based on likes and behaviour.
  • Remarketing: Activity on your own website.
  • Email lists: Data from email lists can be input into the ad system.
  • Professional information: Such as job title, employer, and skills.
  • Followed accounts: For example, competitors and complementary services that the user follows.

Social media analytics

Data and analytics are crucial in social media marketing. The effectiveness of marketing can be measured precisely, which aids in optimising the digital marketing strategy. Integrating conversion points into social media, remarketing, and precise targeting help in creating and developing an effective campaign. In addition to Finland, we have successfully executed campaigns in Europe and Asia.

Social media marketing channels



We primarily carry out social media marketing through the following channels:

  • Facebook
  • Instagram
  • LinkedIn
  • X
  • YouTube

We are well-versed in various advertising platforms through which we manage ad campaigns daily. Using analytics tools, results are monitored closely, and campaigns are continually optimised according to the growth hacking model.

Contact us

Paavo Virta

Paavo Virta

Head of Growth Marketing, Partner
Phone +358 40 530 1233
Email paavo@redandblue.fi

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