• Accessibility
  • Concept design
  • Growth marketing
  • Integration
  • UI/UX
  • Usability research
  • Visual design
  • Websites and web services

Kuntarahoitus web service redesign

Kuntarahoitus is one of Finland's largest credit institutions, offering a range of financing services to municipalities and the welfare sector, as well as state-supported housing production. Redandblue served as a partner in the web redesign project, which was completed and launched in June 2024.

Kuntarahoitus is one of Finland’s largest credit institutions, providing a wide range of financing services to municipalities, the welfare sector, and state-supported housing production. The company is the most significant financier for its clientele in Finland. Kuntarahoitus aims to be its clients’ most crucial financing partner, continuously developing its services to meet their evolving needs.

The updated Kuntarahoitus website

Kuntarahoitus.fi

Starting point and objectives

The website plays a crucial role in Kuntarahoitus’s communication, customer service, and investor relations. The current website concept was updated in collaboration with North Patrol, and it was decided to overhaul the entire website. During the initial requirements definition, it was determined that WordPress would continue as the content management system, given its capability for cost-effective development work.

The main goal of the redesign was to develop a website that better highlights services by stakeholder and sector. The updated Kuntarahoitus.fi site also integrated the previously separate English-language munifin.fi site. This consolidation aims to simplify content management and clarify the connection between the brands as part of Kuntarahoitus’s brand image. The refreshed service was intended to enhance Kuntarahoitus’s employer branding and improve the overall customer experience.

Kuntarahoitus sought a long-term partner for the development of the new website, with strong experience in creating easily maintainable and versatile websites, as well as a proactive approach to continuous development. The partner was also required to have expertise in designing intuitive, user-friendly, and modern interfaces. The goal of the implementation was to deliver a sustainable solution that meets Kuntarahoitus’s requirements and serves the updated concept effectively well into the future.

Concept and definition refinement

Technical requirements and functionalities for the website, as well as content specifics, were described in a comprehensive requirements specification. The task was to refine these requirements to the level necessary for system implementation. This refinement process also involved detailing the necessary access models, integrations, and migration specifics for the site.

During the refinement phase, close collaboration was crucial to ensure both parties developed a mutual understanding of the solution being implemented. The outcome was a detailed description of the website’s content types, page elements, functionalities, and CMS solutions.

Design

The visual design of the new website was aligned with Kuntarahoitus’s brand. The design process began with creating a user interface plan for the site’s page templates and their various views. In both UI and visual design, efforts were made to ensure a consistent user experience and versatility across different types of content elements. Special attention was given to mobile usability and accessibility. The design work was carried out in close collaboration with the client, with ample iteration rounds to ensure the site’s appearance and usability met the client’s requirements and aligned with the core of the brand.

  • Heidi Penttinen

    Communications Manager, Kuntarahoitus

It has been great to get to know the Red & Blue team. From the beginning of the project, we felt that we were genuinely working together and that the Red & Blue team was a natural extension of our own team in the development of our website. The team’s dedication and the quality of their work were excellent, and we look forward to continuing the development of the site with the Red & Blue team with enthusiasm and confidence.

  • Heidi Penttinen

    Communications Manager, Kuntarahoitus

Solution

In the website redesign, we integrated sector-specific content and customised technical solutions into a single platform. Key technical features included Active Directory (AD) login integration and the import of stock market announcements into WordPress. Throughout the project, we ensured the website’s accessibility, data security, and performance. The design focused on usability and smooth user pathways. Effective and immediate collaboration enabled the planning, testing, and implementation of integrations with third-party experts. The project also involved migrating content from the old website to the new one, which streamlined the work for content creators.

The Kuntarahoitus.fi website was equipped with various content types (articles, economic updates, press releases, reports, podcasts, etc.), allowing Kuntarahoitus to publish diverse online content using easy-to-use and clear elements. To support the creation of expert content, we designed several presentation methods. These included various content elements like quotes, highlight boxes, information boxes, tables, lists, and interactive data visualisations.

Explore the website

kuntarahoitus.fi

Contact us

Petri Siltala

Director, Sales & Finance

Phone: +358 41 506 2462