Growth Marketing – the key tools for building growth

Growth marketing, or growth hacking, is a marketing approach that focuses on optimising the entire customer lifecycle, from raising awareness to engagement and advocacy. Here are some key points that highlight the importance of growth marketing for a business:

There are numerous ways and tools available to drive growth marketing. Understanding your customers helps in selecting potential channels for testing, and data then reveals whether those channels are worth scaling. The first step, of course, is ensuring that useful data is collected and that the necessary metrics are built.

Growth marketing and its many tools

There are many tools available for growth marketing, and they continue to evolve every day. Here are a few highlights.

Google Analytics 4 (GA4)

GA4, or Google Analytics 4, is an updated version of the Google Analytics tool, offering more in-depth insights into user behaviour on websites and apps compared to its predecessor (Universal Analytics). GA4 features improved user tracking, event tracking, and user segmentation. It also supports cross-channel tracking, allowing for better understanding of user interactions across different channels.

Piwik Pro

Piwik Pro is a secure and advanced web analytics software that enables cookie-less tracking. Piwik allows users to have full ownership and control over their data, providing more transparency and security for the collected information.

Matomo Analytics

Matomo Analytics is a comprehensive analytics tool for various web services. Unlike other analytics tools like Google Analytics, Matomo is open-source, with a strong emphasis on privacy. Data is owned by the user, stored on personal servers or within Europe, giving users more control and transparency over the collected data.

Microsoft Clarity

Microsoft Clarity provides visitor analytics and user experience data. Its heatmaps help visualise how users interact with a website, showing where they click or where they drop off.

Keyword research and SEO

Keyword research and search engine optimization (SEO) are crucial for improving website visibility in search engines. Well-conducted research can enhance both SEO efforts and search advertising. Several tools help with keyword research, some are premium, while others offer some free features. Popular tools include:

• Semrush
• UberSuggest
• Ahrefs
• SurferSEO

Google Tag Manager

Google Tag Manager simplifies the management and addition of tracking tags to websites without directly modifying the site’s source code. This tool allows you to build and customise key metrics to track the success of your web service goals.

Google Search Console

Search Console is a free tool that helps monitor, improve, and report on your website’s organic visibility and traffic in Google’s search results. It offers valuable insights on how Google indexes and displays your site, making it essential for website owners and digital marketers aiming to optimise their site’s performance in search results.

Google Looker Studio

Looker Studio is a data visualisation tool that helps organisations make data-driven decisions. It allows users to import data from various sources and tailor metrics to support marketing, sales, and business leadership. Its versatile visualisation tools help users better understand and utilise data.

Google Ads search advertising

https://redandblue.fi/en/services/google-ads-advertising/Google Ads search advertising is an effective way to market products or services in Google search results. Advertisers choose keywords related to their offerings and set a budget for ads to appear when users search for those terms.

Google Performance Max advertising

Google Performance Max is an advanced form of advertising on the Google Ads platform, leveraging machine learning and automation to optimise campaign performance across various Google networks, including Display, YouTube, Discover, and Gmail.

Google Display advertising

Google Display advertising appears on a wide range of websites, mobile apps, and other digital platforms. It includes image ads, responsive ads, text ads, and more visual formats that help brands reach audiences beyond search results.

YouTube advertising

YouTube ads reach vast audiences through visual content, targeting users based on demographics, behaviour, and interests. This format is ideal for increasing brand awareness and engagement with visually appealing ads.

LinkedIn advertising

LinkedIn advertising enables precise targeting based on professional data like job titles, company size, and industry. It’s a powerful tool for reaching business decision-makers, professionals, and potential job candidates.

Facebook advertising

Facebook advertising provides detailed targeting based on demographics, interests, and behaviour, making it effective for reaching large audiences and interacting with users through visually engaging ads.

Instagram advertising

Instagram advertising, part of Facebook’s platform, targets audiences through Instagram. It allows precise targeting based on demographics, interests, and behaviour, making it ideal for sharing visual brand messages and engaging users in a trendy and appealing way.

X (Twitter) advertising

X advertising targets users based on demographics, interests, and behaviour. It’s a cost-effective way to highlight important topics and reach key decision-makers.

Pinterest advertising

Pinterest advertising allows for precise targeting based on users’ interests, searches, and demographics. It’s particularly effective for marketing brands, offering inspiration, and showcasing products visually.

Newsletter and marketing automation tools

MailChimp is a cost-effective tool for sending newsletters and creating light marketing automation. Other budget-friendly options like Klaviyo are also available for similar purposes.

Growth marketing briefly

Digital marketing and web analytics constantly evolve, meaning strategies that work today may not be as effective tomorrow. Having a comprehensive set of tools that enhance customer understanding and help reach target audiences is key to successful growth marketing.