Websites and web services

Redandblue’s developers bring decades of experience in WordPress services. We build websites adhering to the best practices of WordPress, creating code that is readable, reliable, documented, and flexible. Practically, this means following WordPress’s standards and recommendations.

In addition to these practices, accessibility and energy efficiency are considered at every stage of the process. We are committed to advancing responsibility in both small and medium-sized businesses and digital services, from environmental impact to accessibility. This commitment is reflected in Redandblue’s receipt of the Carbon Neutrality Award from Koodia Suomesta ry.

The development of a custom site is straightforward, with a typical lifecycle of 5–8 years.

We build each project with a custom theme based on Redandblue’s own base theme, Eternia, tailored to meet the specific needs of the site.

The client’s web service platform is built upon Redandblue’s base theme, Eternia. This base theme does not limit the site’s interface, appearance, or functionalities; instead, it serves as the foundation for technical implementation. Eternia is a WordPress theme optimised for web service performance, including features such as optimised image loading and pre-filled content blocks. The theme is documented on GitHub and used in every Redandblue web service project.

At Redandblue, designing services with a user-centred approach is crucial. Therefore, we focus specifically on usability and meeting the needs of end users. Our designers are experts in usability.

A project’s usability and accessibility expert, along with the lead designer, oversee the design work from the perspectives of usability and accessibility. We have strong expertise, understanding, and experience in designing web services with a user-centred approach while adhering to accessibility requirements.

High-quality concept design ensures that end-users find what they are looking for and that the WordPress site is structured sensibly with the end-users in mind. The key focus during the concept design phase is customer understanding and user data.

At Redandblue, designing services with a user-centric approach is crucial, so we pay particular attention to usability and meeting the needs of end-users.

Redandblue’s designers are experts in usability. The project’s usability and accessibility expert, as well as the lead designer, oversee the design work from the perspective of usability and accessibility. We have strong expertise, understanding, and experience in designing web services in a human-centred manner while adhering to accessibility requirements.

When conceptualising a web service, we define user personas and key use cases for the service and position it in relation to competitors. The concept phase may also involve considering the business model and core functionalities of the service.

The goal of interface design is to connect the tasks set for the service with a seamless user experience. The aim is to create an intuitive interface where the end-user progresses towards their goal without unnecessary obstacles.

A well-designed interface is recognised by its intuitiveness. When things just flow without unnecessary contemplation, you have achieved a high-quality, smooth interface. A good interface is a competitive advantage for your business, not a cost. A well-designed interface sets the service apart, enhances usability, and improves conversion rates.

We eliminate potential stumbling blocks from the web service during the interface phase, ensuring that none remain in the technical production. To achieve the best result, we can conduct usability testing with a suitable scope of end-users on the service or site being prepared.

The visual design phase gives the site its appearance. It communicates on an emotional level; it’s not just about how the site looks, but how it makes users feel. Does the organisation seem approachable, trustworthy, or professional? Good visual design resonates on an emotional level.

Visual elements serve and engage the web service user and are accessible to all target groups. After the interface phase, the web service, store, application, or digital product we create will receive a visual appearance that matches your brand. Consistent elements and UI libraries keep digital services uniform and logical.

• Branding and corporate identity
• Visual design of web services
• Visual prototype

In the technical implementation phase, the functionalities of the WordPress website are developed and integrated into the publishing system. Redandblue specialises in WordPress and WooCommerce sites but has also implemented services using technologies like React, Gatsby, and other modern JavaScript frameworks.

Choosing the right technology ensures a stylish service with fast page load times. A well-coded solution anticipates, considers, and provides solutions for users—intelligently and efficiently.

The client’s role is crucial in the final stages of the project for acceptance testing and content entry. We will train you in content entry, accessibility, and SEO, enabling you to produce high-quality content now and in the future.

Redandblue’s team supports the client during acceptance testing, ready to answer questions that arise during testing and assist with migration and redirections.

After the site is published, we offer a comprehensive usage and maintenance package for WordPress sites that keeps the site operational year-round. Our services operate on a modern local server environment, ensuring fast page loading and seamless customer service. Critical plugins are monitored automatically to identify and address any issues promptly.

With our maintenance service, we ensure the service remains secure—providing a performance guarantee for our work.

Learn more about our maintenance services.