• Branding and corporate identity
• Concept design
• Design
• Graphic design
• Illustration
• UI/UX design
• Visual concept
• Visual design
• Websites and web services

Unihome brand and digital service renewal

Unihome provides accommodation and housing services, including Entry housing, easily and conveniently in Helsinki and Espoo. The company is owned by local universities and was originally established to serve the housing needs of exchange students and foreign teachers. Today, Unihome also serves others in need of temporary housing. In Unihome’s homes, there is the chance to meet interesting people, form lifelong friendships, and even find a partner.

Brand strategy, corporate identity, and photography concept

We began the project by helping the client define the company’s strategy, key messages, and tone of voice. We positioned Unihome within the market and selected a position that would highlight its differentiating factors.

Based on this new positioning, we created a new visual identity for Unihome. We emphasized homeliness, Scandinavian style, and soft, cozy colors. We produced a series of brand photos that also highlighted the environment more effectively. For the rooms, we created 3D stylings for otherwise empty spaces to make them more visually appealing. In addition, we produced floor plans for each room type.

A new digital service that is a joy to use

The digital service was built as a customized solution on WordPress. We implemented a light integration with the booking system (MEWS) for certain properties as well as with Google Maps. Special attention was given to the presentation of properties and rooms, ensuring they stand comparison with even the best hotels. We created page templates that make it quick to generate different content types. Rooms can easily be highlighted across pages, and overall site maintenance was designed to be straightforward.

We wrote the website copy and handled content entry and translations. The photography was complemented with stock images where needed.

Since we delivered the project as a turnkey solution, the end result is cohesive and polished. And if you ever find yourself in a situation (a plumbing renovation, a breakup…) where you need temporary housing, Unihome is well worth remembering.

Contact us

Petteri Laamo

Senior Designer, Client Director, Co-Founder

Petteri is one of redandblue's founders and an experienced designer

Email: petteri@redandblue.fi

Phone: +358 40 194 4421