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Growth marketing

Growth marketing is a process that builds sustainable growth through creative digital marketing, deep customer understanding, and data-driven measurement. The goal is to foster long-term growth.

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Growth marketing – strategy to intelligent marketing ang growth

In growth marketing, it is crucial to learn to understand target audiences and their needs, and to align that knowledge with business objectives. Customer insight and growth marketing strategy are built through analysis, effective communication, and data. These tools are used to plan, develop, and optimize marketing efforts, and data can also be leveraged for product development.

Growth marketing encompasses various aspects of developing a company’s or organisation’s marketing efforts. Key areas include:

Traditional marketing often focuses solely on customer acquisition. In contrast, growth marketing considers the entire customer journey, including reach, engagement, activation, achieving key goals, and driving sales. Leveraging data helps improve ROI (return on investment) for every euro spent on marketing.

Growth marketing emphasises ongoing testing and learning. This means continuously refining marketing strategies and campaigns based on real results, leading to more effective marketing efforts.

The digital landscape is constantly evolving, and growth marketing provides the tools and methods to capitalise on these changes.

A deep understanding of customers is central to growth marketing. It is valuable for businesses and organisations to comprehend what drives customers to engage, make repeat purchases, and recommend the business to others.

Once growth marketing strategies are developed and optimised, they are easily scalable. This enables rapid growth without a proportional increase in the marketing budget.

Many businesses have yet to fully leverage the potential of growth marketing. Actively utilising it provides a significant competitive edge over competitors who rely solely on traditional marketing methods.

Our growth marketing services

Successful digital marketing often requires a robust digital marketing strategy and measurement plan. Our growth hacking and digital marketing process includes workshops to collaboratively build a comprehensive strategy.

We align your analytics with your digital marketing strategy by clarifying goals, target audiences, key messages, and more. Conducting analyses from the initial data helps achieve better results faster. Read more about our services. We also ensure that essential data and key objectives for your site are easily tracked through Google Looker Studio.

Google Ads can be one of the most versatile and effective tools in digital marketing when used correctly. We assist clients in leveraging various aspects of Google Ads, including:

  • Search Advertising
  • Shopping Ads
  • Display Advertising
  • YouTube Advertising
  • Dynamic Remarketing

Additionally, we specialise in Google Ad Grants advertising for non-profit organisations.

Social media marketing uses various platforms to increase visibility and engagement for businesses or organisations. Successful social media marketing involves targeted campaigns, continuous monitoring, and analytics.

We primarily execute social media marketing on the following platforms:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter / X
  • YouTube

Read more about our services.

SEO improves your site’s ranking in search results, helping you reach potential customers when they are searching for your services or products.

Our growth marketing experts offer services in:

  • Keyword research
  • Creating content and SEO plans
  • Measuring organic traffic and optimisation
  • SEO and content development

Read more about our services.

In need of growth? Let us help.

Customer understanding and data are the cornerstones of growth marketing

In growth marketing, it’s crucial to understand target audiences and their needs while aligning this knowledge with business objectives. Customer understanding and a growth marketing strategy are built through analysis, effective communication, and data.

To craft a growth marketing strategy tailored to your business or organisation and to help achieve business goals, consider the following questions:

  • What is your business’s primary objective for the next 12 months? Examples: Acquiring new customers, increasing existing customer engagement, expanding market share in a specific region, etc.
  • Describe your current customer base. Do you have information on their demographics, purchasing behaviour, and the channels through which they typically discover your business?
  • What is your current marketing budget, and how is it allocated across different channels and activities? Examples: Social media advertising, search engine marketing, email marketing, etc.
  • What channels or strategies have you tried in the past, and which have proven particularly effective (or ineffective) for your business?
  • Does your business collect data on customer behaviour and feedback? If so, what type of data do you have, and how is it currently being utilised?

Sustainable growth is at the core of marketing

The world of digital marketing is constantly evolving. Strategies that work one day might be less effective the next, often replaced by new tools, applications, and user behaviours. Navigating this constant change can be challenging, but there are effective models to help manage it.

Kasvumarkkinointi, growth marketing, on luovan digimarkkinoinnin, syvällisen asiakasymmäryksen sekä datan ja mittaamisen avulla rakentuva prosessi.

Sustainable growth is a fundamental aspect of growth marketing. The concept of growth hacking, popular over the past decade, often aligns with this but typically aims for rapid results and quick growth. In contrast, growth marketing is focused on achieving long-term, sustainable results. While growth marketing generally aims for literal growth, it can also serve other objectives. For instance, a B2B company might prioritise growth, while an organisation might seek better visibility for its message.

Growth marketers strive to understand what benefits users and encourages them to return. Growth marketing shifts from the traditional “create a product and then market it” approach to a more iterative cycle: “create, market, analyse, refine, and market again”.

Growth marketing tools

There are countless ways and tools to advance growth marketing. Understanding your customers helps in selecting potential channels for testing, after which data reveals whether these channels are worth expanding. Initially, it’s crucial to ensure that valuable data is collected and that necessary metrics are set up.

Here are some tools and methods used in growth marketing, with more details available on our “Growth Marketing Tools” blog:

  • Google Analytics 4 (GA4) – web analytics
  • Piwik Pro – web-analytics
  • Matomo Analytics – web analytics
  • Google Tag Manager
  • Google Search Console
  • Google Looker Studio – data visualisation tool
  • Microsoft Clarity – heatmap tool
  • Keyword research
  • SEO (Search Engine Optimisation)
  • Google Ads – search ads
  • Google Performance Max – adversiting
  • Google Display – advertising
  • YouTube Ads – advertising
  • LinkedIn Ads (Campaign Manager)
  • Facebook Ads (Meta Business Suite)
  • Instagram Ads (Meta Business Suite)
  • X (Twitter) Ads
  • Pinterest Ads
  • Mailchimp – Newsletter and marketing automation tool
  • Google Forms
  • Visual Web Optimizer – A/B testing tool

Growth marketing is not just a trend or a passing phenomenon; it is a modern approach to marketing focused on real results and continuous improvement. In this digital age, businesses must stay competitive in an ever-evolving market, and growth marketing is one of the most effective ways to achieve this. It is not solely the responsibility of the marketing department—it is a growth strategy for the entire company.

Contact us

Ask – we answer

Paavo Virta

Paavo Virta

Head of Growth Marketing, Partner
Phone +358 40 530 1233
Email paavo@redandblue.fi

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