• Accessibility
• Analytics
• Concept design
• Continuous services
• Growth marketing
• UI/UX design
• Usability research
• Websites and web services

Finnfund digital service

Finnfund is a Finnish development finance company that finances projects in developing countries in line with sustainable development.

Starting points

Finnfund’s goal is to support private sector investments by providing loans, equity investments, and expert support. Finnfund aims to promote economic growth and the creation of new jobs, as well as to develop climate solutions that help mitigate the effects of climate change and support a more sustainable future. The company operates extensively, particularly in Africa, Asia, and Latin America, where the projects it supports generate positive social and economic impacts.

Redandblue’s partnership with Finnfund began in 2020, when Finnfund was looking for a new partner for the maintenance and minor development of its digital service. At first, our collaboration focused on a service design project in which we analyzed the current state of the service and identified areas for improvement. User testing was conducted across five different continents. As a result of the project, we implemented the first improvements that enhanced the service’s usability and accessibility. However, the work was also key in designing the new service, as the insights gained could be applied to the later full-scale renewal.

Our collaboration expanded into digital marketing and analytics services, allowing us to gain a deeper understanding of Finnfund’s customers’ needs and the directions for developing the service.

In 2024, the need arose for a broader renewal of the service to meet changing user needs and modern accessibility requirements. As a result, a development project was launched with the goal of creating a more efficient, accessible, and user-friendly digital service. The new service was launched in December 2024 and offers improved functionalities for both Finnfund’s clients and other stakeholders.

New digital service

The renewal work began with joint design workshops, with the main objectives of creating a new concept and defining development needs. In earlier user testing, Finnfund’s clients and stakeholders were interviewed from different parts of the world, including Africa, Asia, and Latin America. This testing provided valuable insights into the service’s problem areas and user expectations. Based on the results, the renewal was focused on creating more user-friendly user journeys, more effective lead generation, and improved discoverability of projects and reports. Special attention was also given to accessibility and energy efficiency, ensuring the service meets modern digital service standards and usability requirements.

Interactive map application and project integration

One of the most significant parts of the renewal was the development of an interactive map to present projects. For project reporting, we created a map feature using Vue technology, enabling completed projects to be filtered and searched by different criteria. This solution greatly improves information discoverability and makes the projects visually accessible even to users who may not have been deeply familiar with Finnfund’s operations before.

The projects were transferred to the new service through an integration, where data from the old service was imported in Excel format and converted into the structure used by the new system.

End result

Overall, the renewal project succeeded in meeting the needs of Finnfund and its clients by delivering a more user-friendly, accessible, and modern digital service. In the future, we will continue our collaboration with Finnfund to ensure that the service remains up to date and continues to evolve to meet the needs of a changing world and its clients.

Finnfund’s digital marketing partner

Redandblue has been Finnfund’s partner in developing digital marketing and analytics for several years. We have provided strategic expertise and practical implementation to support Finnfund’s financing goals for sustainable development projects.

Google and LinkedIn advertising

The digital marketing collaboration has focused particularly on Google and LinkedIn advertising, utilizing precise targeting, data analytics, and innovative solutions. These measures have successfully reached the right target groups and strengthened Finnfund’s expert image internationally.

Explore redandblue’s digital marketing services:

• Growth marketing
• Google Ads advertising
• LinkedIn advertising
• Web analytics and visitor tracking

Looking for tips on digital service renewal and developing digital marketing?

Contact us

Petteri Laamo

Senior Designer, Client Director, Co-Founder

Phone +358 40 194 4421

Email petteri@redandblue.fi

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