South Häme employment area brand renewal

The South Häme Employment Area wanted to stand out from other employment areas. The brand and visual identity were intended to be recognizable and easily relatable for the people living and working in the region. Although the City of Riihimäki, as the responsible municipality, provides the services of the South Häme Employment Area, the brand and visual identity were not designed as a sibling look to those of Riihimäki or the other municipalities in the area.

The implementation utilized the Brand Sprint method to determine what the identity should communicate, what the brand’s personality and differentiating factors are, which brand attributes it embodies, who it communicates to, and what key messages are used in communications.

The slogan resulting from the workshop process was “Strength for Employment.”

Based on the Brand Sprint results, EHTA’s elevator pitch was defined as follows:
“We know our residents and local businesses. We bring vitality to regional employment by connecting employees and employers in a human-centered way. Work gives residents and businesses confidence in the future.”

The brand’s value proposition is: “We are a strong and human-centered driving force for employment, connecting the region’s residents and employers.” The defined values are Strong, Connecting, and Human-Centered.